Customer response is heavily based on emotion, and nothing is more stimulating to car wash customers than colorful, sometimes scented sprays of foam coating their cars while they watch. It helps keep children entertained while their parents get their cars cleaned, and it makes adults feel they are getting tangible value for their money. Customers are often more likely to feel that a car wash is worth the price if they get a good show. While triple foam systems have long been a feature in automatic and flex serve car washes, more recently, self service car washes owners are finding ways to add tri-color foam. For example, some owners use a triple flojet pump system to deliver tri-color foam to their self-serve bays. If your car wash business doesn’t already employ this feature, you could be missing out on valuable customer engagement. To raise additional awareness of your brand, you can choose colored foams which reflect your business’s logo and signage when you order car wash supplies.
Triple foam typically comes in several types. The conditioner/cleaner type works as a soap which helps clean the vehicle. Like other soap products, it contains surfectants and helps provide shine. The clear coat polish acts as a wax, which protects the car, causing water to bead and roll off the surface. If your car wash has a water reclaim system, special care should be taken to only use oil free tri-color polishes. The third type of tri-foam is the conditioner/cleaner plus additives. This type contains add-ons such as bug remover or glass cleaner to help with the cleaning process. Finally, winter formula tri-foam includes an anti-freeze benefit to enable car wash operators in colder climates to offer the same wash presentation in winter weather that they do when the temperature is above 32 degrees. The general rule is to use the triple foam cleaners at the beginning of the wash, and the triple foam polishes at the end of the wash, so if there is a part of your wash that gets less of a customer response than you wish, it might be a good idea to install a triple foam system into that part of the wash process.
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