Underperformance at your carwash means you are losing money. Since that is not why you are in business, it’s time to take a serious look at why your carwash business isn’t living up to its potential. Identifying the reason for the lack of performance is the first step in fixing the problem.
There are 6 possible reasons why your business is failing to deliver. See if any of these could be your problem:
- Lack of repeat business
- Few or no new customers
- Outdated or inefficient equipment
- Excessive downtime
- Steep local competition exists
- Responsibility for performance has not been assigned
The last item on the list is really the most important. Someone associated with your carwash business needs to be responsible for making sure it is turning a profit and living up to your expectations. If you are not doing this, then start, or assign the responsibility to a manger or senior member of the team. Your plan to increase performance should include a 12-month marketing plan that will help improve performance. If your business is not operating at 80% or higher of its potential, you need to take a closer look at operations and marketing. Marketing will take care of all but two of the items on the above list.
Downtime due to outdated or broken down equipment can be a serious problem. Upgrading or replacing equipment can be costly. Cat pumps have a good reputation for performance and reliability. Cat pump repair is infrequent and can often be done in a short amount of time. Cat pump repair parts are readily available. If you can afford to replace your equipment, a cat pump would be a good investment to help to increase your profitability.