Q.B. Enterprises, manufacturer of popular Quick Dry towels, recently started their new Go Pink! initiative. They’re proudly offering attractive new microfiber towels with a bright pink Breast Cancer Awareness Ribbon graphic printed on them. Beyond spreading awareness and showing moral support for those battling breast cancer, Q.B. Enterprises is also donating a portion of the proceeds from the towels to Breastcancer.org and Hospice of Piedmont in Charlottesville, VA.
The company selected those two charities in an effort to help both a national organization with a large influence and a local organization that was close to their hearts.
“Roger and I have experienced the loss of many family members and friends to cancer in the last few years. We believe that cancer awareness will help to bring a cure to breast cancer in our lifetime”, said Becky Kube, owner of Q.B. Enterprises. “It is important for us and our organization to support cancer research and organizations like Breastcancer.org that offer resources and support to those currently facing breast cancer. We have also experienced the magnificent care that Hospice provides to Breast Cancer patients and feel it’s important to offer support to their organization.”
Getting Its Start in Time for Breast Cancer Awareness Month 2023
Q.B. rolled out the towels right before October – just in time for Breast Cancer Awareness Month. It’s the perfect opportunity for car washes to show their support with a functional towel that customers can use on their vehicles. Individually packaged, these towels can be sold as a regular retail product, stocked in vending machines, or used as a promotional item during charity events. Either way, Q.B. takes the wholesale proceeds and donates directly to worthy causes. Impressively, over 300 car wash locations around the country participated in the campaign in October!
“The support from car washes across the U.S. helps Breastcancer.org empower people with the confidence, clarity, and knowledge they urgently need when facing a diagnosis. Going through breast cancer can be one of the most challenging experiences in someone’s life, which is why we are dedicated to helping people by providing expert guidance, community, and critical resources,” said Lauren Hughes, Director of Development for Breastcancer.org.
A Successful First Year
We spoke with Jonathon Wiles, Marketing Manager at Q.B. Enterprises, and he was happy to let us know that the campaign was a success in its first year. “We were able to raise $10,000 in October this year, so we’ll be able to give $5,000 to Breastcancer.org and $5,00 to Hospice of Piedmont,” said Wiles. They plan to do another push next year and hopefully beyond. While they will focus heavily on October for Breast Cancer Awareness Month, the towels will be available all year (you can find them on the Kleen-Rite website, and they will be in the new edition of the catalog in Spring 2024).
Even better, the campaign created a pleasant surprise for Wiles.
“Probably my favorite thing about it this year was that nearly all the washes that participated also had charities and organizations in mind to donate money to from their own towel sales,” said Wiles glowingly, adding, “So, not only did we get to donate to our two charities from the wholesale side, the scope of it also got a lot wider than I expected. There were great causes that I wasn’t even aware of that car wash operators gave to.”
Even in its infancy, it’s clear that the Go Pink! initiative inspired more levels of kindness beyond what Q.B. was expecting. That exponential generosity bodes well for the future of the program!
Want to Donate Directly?
If you’re feeling generous and want to donate directly to the charities that Q.B. partnered with for their Go Pink! initiative, click the logos below!
Breastcancer.org Donation Link:
Hospice Donation Link:
