Leveraging NIL to Market Your Car Wash
Marketing your car wash certainly isn’t a new concept. Since the first car washes began dotting the American landscape in the 1910s, getting your name into the public consciousness has…
Posts by Matthew Kurek
Overcoming 7 Operator Fears with Car Wash Membership Programs
As the Director of Marketing and Communications at EverWash, Max Pulcini has his finger on the pulse of the car wash industry. In issue no. 42 of the Kleen-Scene, he…
Understanding Car Wash Hard Water and Solutions
Whether a first-time or long-time car wash owner, success is dependent upon understanding each detail of your wash. One often overlooked yet vital element of upkeep is your car wash…
How to Set Up Your Tunnel Chemicals to Get the Best Results
What’s the largest factor driving tunnel wash popularity across the country? If customer convenience comes to mind, you’re on the right track. Tunnel washes continue to pick up steam thanks…
Dirt Stripper Car and Truck Wash Operator Spotlight
“In school they give you the lesson and then you take the test. In life, you get the test and then the lesson.” This saying is one that has clearly…
Introducing Rupes iBrid Polishers
There’s something inherently alluring about a just-polished vehicle. The glint of sunlight on the rich paint, the meticulous lines charting their course across the sheet metal, the bulges, curves, and…
AutoBrite Car Washes Operator Spotlight
“New member – treat ‘em like family.” It’s a familiar saying at AutoBrite, a small family-owned chain of washes across Vance, Granville, Warren, and Franklin counties in North Carolina. Melanie…