We’ve all been asked “Would you like to upgrade your order to a meal?” at a fast-food restaurant. We probably agree to upgrade. Why is that? Well, we get fries and a drink for a few extra bucks. Plus, we know the meal provides more value since it’s cheaper than if we bought each item separately. The same concept applies to selling vending kits at your car washes!
Why Are Vending Kits Popular?
Like upgrading to a meal at a fast-food restaurant, vending product kits offer more value to your customers by bundling products together at a less expensive cost than if they bought each thing individually. At the same time, customers are purchasing items they may have otherwise ignored if everything was a la carte. You collect a higher dollar amount compared to what is normally expected for vending, while customers get to enjoy more car care products – everybody is happy! Plus, when you reorder kits, you only need to remember one SKU.
Car washes are often spontaneous stops after work or when running errands. Customers often forget to bring a clean, dry towel and other car care items. That is where your vending kits step in to save the day!
Glowing Testimony from Two of Our Customers
Our most popular kit of vending products is KRK1050. We talked with Craig Deluca site manager for the Amityville location of Washville Car Wash and Zac Hamilton, the owner of Sparkle Express Car Wash. Both purchase these kits and sell them in the vending machines at their washes. When asked how KRK1050 sells, Deluca exclaimed, “They sell like hot cakes!” a testament to their popularity among his customers. Hamilton told us they sell well for him, too!
Additional Vending Kit Insights
Deluca’s and Hamilton’s washes utilize the express model. They mounted their vending machines to vacuum arches. Their vendors are positioned by the start button on the vacuum arch and the claw tool so customers can’t miss them. This maximizes visibility and increases the chances a customer purchases a kit.
Deluca also told us his vending machine with a CryptoTap unit outsells the others. He seemed to believe the sales difference was due to the reliability of tap and mobile payments compared to swiping a card. Since express washes prioritize speed, adding a CryptoTap should be a no-brainer. This device speeds up transactions and boosts customer satisfaction because contactless payment is faster than swiping a card, which can be frustrating and time-consuming for customers who value speed.
If you’re considering adding vending kits to your car wash, now is the time! Contact us today to learn more about our vending kit options and how you can add another revenue stream to your wash.
